Blee is our response to evolving challenges in legal and compliance

Our Story

Why are we building Blee

“global media spend ... is projected to grow 10% a year for the next 5 years”

The creation of high-impact, personalized, and effective content is at the core of every successful go-to-market team. And unlike previous eras, where you had limited channels to engage with consumers, in 2024 you can share content across thousands of different channels, devices, and surfaces. As a result, global media spend was approximately $900 billion in 2023 and is projected to grow 10% a year for the next 5 years.

Companies need to continuously make content, otherwise they risk getting left behind. But this need for content also puts pressure on a company’s compliance and review functions. It isn't just about avoiding penalties; it's about fostering trust and transparency in a landscape where both are of increasingly value for companies and their brands.

Blee is our response to these evolving challenges. Our platform is designed not just as a tool, but as a transformative approach to navigating the complexities of consumer compliance and workflow management in the digital age. We are building a product that is more than an AI “assistant,” “co-pilot,” or “agent.” Our technology streamlines the compliance process, offering insights and automation that reduce the burden of manual oversight. Advanced approval workflows, permissions, and reporting empower businesses to grow faster while staying on top of regulatory and brand risk. And where it makes sense, we use AI to increase speed and save time for the real humans using our platform.

“We are building a product that is more than an AI 'assistant', 'co-pilot', or 'agent'.”
Our Team

Blee was founded by a team with years of experience in compliance, legal operations, and tech

With first-hand experience of these challenges at top companies such as Rippling, Stripe, Vanta, and Adobe, our team is driven by the mission to simplify compliance, enabling companies to focus on growing their business, helping customers, and building amazing products

Contact Us

Let’s chat!

Whether you are reviewing marketing materials or managing risk across your company, we'd love to hear from you. Please feel free to contact us using the form below or by emailing

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Marketing Oversight. Done Right.

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inReal inc (dba Blee) 2024. All rights reserved.