Blee vs Haast: Best Marketing Compliance Software for 2025
The marketing compliance landscape is rapidly evolving, with AI promising to transform how regulated industries manage content approvals. Yet beneath the surface of similar claims lie fundamental differences in approach, capability, and market focus.
Blee and Haast represent two distinct approaches to marketing compliance: Blee focuses on providing scalable, enterprise-grade capabilities for US regulated industries with deep FINRA, SEC, and state-specific intelligence, while Haast is primarily focused on the Australian/APAC market. For marketing teams in US banking, insurance, fintech, and mortgage lending, understanding these differences is crucial for selecting the platform that matches your regulatory environment and growth trajectory.
Here's what matters for your team.
What is Haast?
Haast is a marketing compliance platform that automates compliance review using "bespoke AI" trained on industry laws and regulations. The platform offers multi-modal coverage (text, imagery, and video) across internal, external, and third-party channels, with capabilities to review content both before and after it goes live.
What is Blee?
Blee is an enterprise-grade AI marketing compliance platform designed from day one to provide sophisticated capabilities accessible to organisations of all sizes. The platform has delivered measurable results across diverse organisations, across both scale ups and enterprise organisations.
Unlike generic compliance tools that flood teams with false positives, Blee deploys 15 specialised AI agents per review that understand regulatory context and learn your company's specific risk tolerance, achieving 85-95% accuracy on flagging genuine risks. The platform embeds seamlessly into existing workflows without requiring system replacements: marketing teams continue working in Jira, Asana, Workfront, Salesforce, Figma, Google Docs, while files remain in Google Drive or Dropbox, and compliance teams review everything centrally in Blee.
Purpose-built for US compliance, Blee provides multi-jurisdictional support across all 50 states plus international markets, with configurable frameworks that flag potential conflicts and guide organisations operating across multiple regions. From fast-growing regulated startups to Fortune 500 enterprises, all clients receive the same sophisticated capabilities, making enterprise-grade compliance democratically accessible without enterprise-exclusive pricing.
Key Differences at a Glance
Why Growing Companies and Fortune 500s Choose Blee Over Haast
Before diving into detailed comparisons, here's why US organisations of all sizes (from mid-market to Fortune 500) choose Blee's US-focused approach:
US regulatory depth: Blee is purpose-built for US financial services regulations including FINRA, SEC, FTC, and all 50 state requirements. Haast claims to be "pre-trained on industry laws" but does not specify US regulatory coverage on their website, with all published content and case studies focused on Australian compliance (ASIC, ACCC).
Seamless workflow integration: Blee works directly in the tools your teams already use (Figma, Monday.com, Workday), eliminating manual uploads. Haast operates on an upload-based workflow where "Marketing & Content teams upload content" for review, according to their website.
Proven at US enterprise scale: From fast-growing US fintechs to Rocket Mortgage's enterprise deployment (60%+ efficiency gains), Blee scales with your growth in the US regulatory environment. The majority of customers are US-based growth-stage companies benefiting from enterprise-grade capabilities. Haast's published case studies exclusively feature Australian companies.
Regulatory expertise for all: Blee's legal engineering team proactively updates compliance rules across 50 US states and international markets, giving smaller teams the same regulatory intelligence as Fortune 500s operating in the US market.
Custom AI regardless of size: Every Blee customer gets their own custom LLM that learns their specific policies and risk tolerance, achieving 85-95% accuracy on genuine risks. Haast promotes "bespoke AI" with "infinite rules that are deeply personalised and continuously learning," though the technical implementation (single model vs custom per client, accuracy rates, learning mechanism) is not disclosed on their website.
Deep Dive: Must-Win Dimensions
Policy Coverage: US-Specific vs Broad Industry Training
Blee maintains actively updated compliance rules for all 50 US states, plus UK, EU, Asia and MENA markets, automatically flagging jurisdiction-specific conflicts. The platform includes pre-built rules for FINRA, SEC, FTC, state insurance departments, and platform-specific requirements (Google, Meta). Legal engineers proactively monitor regulatory changes and update rule libraries in real-time.
Haast claims to be "pre-trained on industry laws and regulations" and offers "immediate value-add" upon implementation, with unlimited users able to create and edit compliance rules. However, their website does not specify which jurisdictions or US regulatory bodies (FINRA, SEC, FTC) are covered in pre-built rules. All published case studies feature Australian companies (Future Super, Mate, Equity Trustees), and their blog content focuses exclusively on Australian regulatory bodies including ASIC's 2024 enforcement priorities and ACCC's FY25 enforcement priorities, suggesting primary expertise in the Australian market. For US organisations requiring state-by-state coverage and US-specific regulatory intelligence, this geographic focus creates uncertainty about depth of pre-built US compliance coverage.
Risk Detection: Multi-Agent Architecture vs Bespoke AI
Blee deploys 15 specialised AI agents per review, each handling different aspects (transcription, video analysis, regulatory checking, rule orchestration) to deliver 85-95% accuracy on genuine risks. The system creates a custom LLM for each client that learns from your team's feedback, adapting to your organisation's specific risk appetite and policies over time.
Haast promotes "bespoke AI" that is "risk-aware" and "continuously learning" with "infinite rules that are deeply personalised." According to their website, the AI is "trained like a lawyer on your business's unique policies and risk profile" to provide instant compliance feedback. However, the technical architecture is not disclosed: the website does not specify how many AI agents are deployed, whether each client receives their own custom model or shares a common system, what accuracy rates the AI achieves, or the specific mechanism by which it learns and adapts over time. For teams evaluating AI compliance platforms, these technical details matter for understanding how the system will perform as it encounters your organisation's unique policies and edge cases.
Workflow Scale: Native Integration vs Upload-Based Process
Blee embeds directly into existing workflows regardless of organisation size. Marketing teams continue working in Figma, compliance teams review in Blee, and everything synchronises automatically. The platform integrates with Monday.com, Asana, Workday, Wrike, Microsoft Word, and Google Docs, eliminating friction whether you're a 10-person team or 10,000-person enterprise. Implementation takes just 2-4 weeks with dedicated support from former compliance officers.
Haast operates on an upload-based workflow. According to their website, "Marketing & Content teams upload content" which then receives "instant feedback and suggested changes" before "Compliance & legal teams receive better content." The platform claims to be "seamlessly integrating into your existing processes and infrastructure" and promises that teams "don't need to pay more or wait for support to scale your compliance." However, the website does not document specific native integrations with design tools (like Figma), project management platforms (like Monday.com or Asana), or document systems where US enterprise teams typically work. The FAQ mentions "What integrations does Haast support?" as a question but the answer is not visible on the public website, making it unclear whether the platform requires manual uploads for each review or offers automated workflow integration comparable to Blee's ecosystem.
Records and Audit: Proactive Intelligence vs Live Monitoring
Blee maintains complete audit trails with timestamped records of every review, approval, and content version, specifically designed for regulatory examinations. The system indexes all content (including within videos and images) making historical searches instant. When regulations change, Blee can retroactively check published content for new compliance issues.
Haast emphasizes its ability to "monitor live content" and "automatically find compliance issues in live and old content" with "multi-modal coverage" across text, imagery, and video. According to their website, "Haast monitors live content" as step 5 of their workflow to ensure "compliance issues mitigated." The case study with Future Super highlights using Haast to "easily search, monitor and audit advertising for marketing and compliance risks across its website and social media." However, the website does not specify the depth of audit trails maintained, whether version-level tracking is provided for regulatory examinations, or whether the system can retroactively apply new regulatory rules to historical content when regulations change. For US organisations facing regulatory examinations that require examination-ready documentation with complete version history, these capabilities are critical to evaluate.
Benefits and Limitations
Blee Benefits
✔️ Proven 60%+ faster reviews: Demonstrated efficiency gains at companies from mid-market to Fortune 500 scale
✔️ 25% more content to market: All teams publish more assets monthly while maintaining compliance standards
✔️ Native workflow integrations: Works directly in Figma, Monday.com, Asana, Workday, Wrike, eliminating context switching
✔️ Custom AI for every customer: Each client gets their own LLM that adapts to specific policies and risk tolerance
✔️ Complete format coverage: Reviews video, images, websites, documents, emails, and Figma designs in one platform
✔️ Multi-jurisdictional intelligence: Pre-loaded rules for 50 US states, UK, EU, Asia, MENA markets with automatic conflict detection
✔️ Democratised compliance expertise: Legal engineers provide the same regulatory updates to all customers, regardless of size
✔️ Scalable from day one: Approval boards and workflows that grow from single team to multi-partner operations
✔️ US regulatory depth: Purpose-built for FINRA, SEC, FTC, and all 50 state requirements
✔️ Media support: Blee supports all types of media files, including complex videos and Figma assets
Blee Limitations
✗ Implementation timeline of 6-10 weeks requires upfront planning
✗ May offer more capabilities than needed for very basic compliance needs
Haast Benefits
✔️ 3x faster to market according to website claims
✔️ Multi-modal coverage (text, imagery, video) across internal, external, and third-party channels
✔️ Unlimited users can create and edit compliance rules without additional cost
✔️ Live content monitoring to find compliance issues in published content
✔️ "White-glove implementation" team promised
Haast Limitations
✗ US regulatory coverage unspecified: Website does not detail pre-built coverage for US regulations (FINRA, SEC, FTC, state-by-state requirements) despite claiming "pre-trained on industry laws"
✗ Upload-based workflow: Requires "Marketing & Content teams upload content" rather than native integration with design and project management tools where teams work
✗ No documented tool integrations: Website does not list specific native integrations with Figma, Monday.com, Asana, Workday, or other enterprise platforms US teams use daily
✗ Technical architecture undisclosed: Claims "bespoke AI" but does not specify number of AI agents, accuracy rates, whether each client gets custom LLM, or how learning mechanism works
✗ Implementation timeline unknown: Promises "white-glove implementation" but does not specify typical timeline (days, weeks, months) or team composition
✗ Audit trail depth unspecified: Emphasizes live monitoring but website does not detail examination-ready audit trails, version-level tracking, or retroactive compliance checking for regulatory examinations
The Clear Choice for US Financial Services Compliance
Bottom line: Haast offers AI-powered compliance monitoring with strong results in the Australian market, claiming 80% faster reviews and 3x faster to market. However, with all published case studies from Australian companies and blog content focused exclusively on Australian regulators (ASIC, ACCC), the platform's US regulatory depth and enterprise tool integrations remain undocumented. Blee provides a complete compliance operating system built specifically for US financial services regulations that embeds into your existing workflows and scales from startup to enterprise.
For US banks, insurers, fintechs and mortgage lenders at any stage of growth, the choice is straightforward. Blee's 60%_ faster reviews, native workflow integrations (Figma, Monday.com, Workday), deep US regulatory intelligence (FINRA, SEC, FTC, 50 states), and custom AI that learns your business make it the platform built for your market. Whether you're a 20-person fintech navigating state-by-state requirements or a Fortune 500 bank managing multi-jurisdictional compliance, you get the same enterprise-grade capabilities with proven US implementations.
Haast may be suitable for Australian organisations or teams primarily operating in APAC markets where their demonstrated expertise lies. However, for US financial services companies requiring proven FINRA/SEC/FTC coverage, native integration with US enterprise tools, and documented success with American regulatory examinations, Blee's purpose-built approach delivers measurable efficiency gains from day one.
Ready to Transform Your Marketing Compliance?
Join growing companies and Fortune 500 enterprises already achieving 60%+ faster reviews and 25% more content to market with Blee. Whether you're a fast-growing fintech or established institution, our team of former Chief Compliance Officers and legal engineers will design an implementation that fits your current needs and scales with your growth.
Schedule your personalised demo to discover how Blee makes enterprise-grade compliance accessible for organisations at every stage.