From the post to the package, your claims hold up.
Claims, ingredients, warnings, disclosures—each one checked against your approved language, on packaging and online, before it goes live and after.
Every claim, approved and consistent, everywhere it appears
Proof expires,
wording drifts.
“80% fewer breakouts.” “Clinically tested.” A claim backed today can quietly go stale as studies lapse and wording changes.
The claim drifts once
it’s out there.
Across the pack, the page, the listing, and the influencer post, versions fall out of sync and no one catches it.
No single
source of truth.
Ten reviewers, no agreed version, and changes remembered instead of recorded.
Meaningful oversight, before and after.
Blee matches every claim to your approved language and the proof behind it, then holds it to that standard everywhere it runs, before launch and long after.
See the proof, and when
it lapses
Each claim matched to its evidence, with a flag when the backing expires or the wording drifts.
Keep every claim consistent, everywhere it runs.
Checked on the package, the page, the listing, and the post, then monitored after launch so nothing drifts.
One record every team
can trust.
Versions, changes, and approvals logged automatically, so which version is current is never someone’s memory—legal, regulatory, and marketing all work from the same record.
Works in the tools you already use
Submit from Wrike, WorkZone, Jira, Asana, or Monday. Review inside Figma, Adobe Creative Cloud, and Google Docs. Connect your own system through our API, or let it replace the parts of your stack that slow you down.
Regulations and your own rules, ready from day one.
Blee ships with the frameworks for your categories and markets, kept current as rules change, and your own internal rules layer on top.
Advertising claims
Substantiation, endorsement, and disclosure rules, from the FTC and NAD in the US to the ASA in the UK and self-regulatory bodies across the EU.
Labeling & product claims
FDA, EU, and market-specific rules for supplements, cosmetics, and food, including required disclaimers.
Packaging & environmental
Recycling-claim and packaging laws by market, from California to the EU, plus Prop 65.
Your internal rules
Brand, legal, and category guidelines, even where no regulation applies.
Per-market
Local requirements and translations across the US, EU, UK, Canada, LATAM, and APAC, triggered by metadata.
Don't see your regulation or market here?
It comes in the same way.
Built for industry leaders
Manage your marketing content like the world's most trusted brands.
"We're partnering with Blee to integrate their AI platform into our workflow, which will empower our teams to move faster and more efficiently, without compromising on the trust and transparency our customers expect."
“Trust is at the core of Greenlight, and Blee helps us scale that trust responsibly in our marketing. Clear processes and guardrails allow our teams to deliver consistent, accurate, and useful messages to the families we serve.”
"With Blee as our compliance partner for marketing reviews, we’re able to share new programs fast—and stay true to the standards that matter."
FAQ
Teams that build their own tools tend to hit the same wall: the model catches exact matches but misses the small variations, and keeping it accurate becomes a second job. Blee is already tuned for that, and it improves from your team’s feedback instead of your engineering time.
Yes, and it’s a low lift. Blee imports your existing claim and disclosure libraries as they are, so you start from what you’ve already approved, not from scratch.
Blee reviews for meaning, not keywords. It reads the claim in context, so “reduces breakouts by 80%” and “80% fewer breakouts” match the same approved claim and proof, while a version that overreaches still gets flagged.
Yes. Alongside pre-publication review, Blee monitors your live pages, listings, and social, flagging claims that drift from what was approved and following up until they’re fixed.
A person always decides. Blee runs the first pass and surfaces what needs attention, but approval stays with your legal, regulatory, and brand reviewers. It supports their judgment; it doesn’t replace it.
Yes. Blee reviews the artwork itself—claims, warnings, logos, and disclosures pinned to the exact spot on the package—not just the copy deck behind it.
Yes. Each asset’s market triggers its own rules and language, so a claim cleared for the US is checked against UK, EU, or local requirements wherever it runs.
