One standard, everywhere your brand travels.
Your properties, franchisees, agencies, and partners all publish under your name. Each one held to the same rules, before it goes live and after.
You own the brand. Everyone publishes it
The same brand, a different
standard everywhere.
Every property, agency, and partner reads your rules a little differently, and whose version wins gets decided asset by asset.
You see it
after it’s live.
A property’s post or a partner’s campaign goes out under your name before anyone reviews it, and by the time you see it, it’s already live.
The right claim
in the wrong place.
A rate or a piece of licensed music, cleared for one market, runs somewhere it never was.
Now your brand carries its rules with it
Blee is an AI marketing compliance platform built for travel and hospitality. Every property, franchisee, agency, and partner publishes under one set of rules, before content goes live and after.
One standard, applied the same way every time.
Every rate, claim, and logo is held to the same bar, whether it comes from corporate, a franchisee, or a partner. Your team makes the final call.
See it before your audience does.
Approval before publish, monitoring after, scanning your properties’ channels and your partners’ for anything off-brand.
Every claim, cleared for where it runs.
Rates, claims, and licensed assets, matched to the brand, market, and channel they’re cleared for, flagged anywhere they’re not.
Works where you work
Submissions from your intake tools. Feedback inside Google Docs, Microsoft 365, and Figma. Monitoring across your channels, your partners’, and social.
Let Blee take the first look
Send us something live or about to publish, and see what it flags, in review and after.
Regulations, brand rules, and local nuance, ready from day one
Blee ships with the frameworks for your markets, kept current as rules change, and your own brand rules layer on top.
Pricing & advertising
All-in and drip-pricing rules (FTC in the US, CMA/ASA in the UK, and the EU’s price-transparency rules), the EU Package Travel Directive, and ASA/CAP advertising standards.
Loyalty & promotions
Points, tier, and reward-claim rules, so program terms stay accurate wherever they run.
Rights & licensing
Imagery, music, and talent releases checked against your cleared libraries, so nothing runs without permission.
Accessibility & claims
ADA and accessibility-claim requirements for properties and experiences.
Local & cultural rules
Market-specific requirements, from pricing display to cultural standards (swimwear, imagery, and dress rules that differ by region).
Your brand rules
Logo use, co-branding, and brand-term standards, applied even where no regulation does.
Sell into a market not named here?
Its rules come in the same way.
Built for industry leaders
Manage your marketing content like the world's most trusted brands.
"We're partnering with Blee to integrate their AI platform into our workflow, which will empower our teams to move faster and more efficiently, without compromising on the trust and transparency our customers expect."
“Trust is at the core of Greenlight, and Blee helps us scale that trust responsibly in our marketing. Clear processes and guardrails allow our teams to deliver consistent, accurate, and useful messages to the families we serve.”
"With Blee as our compliance partner for marketing reviews, we’re able to share new programs fast—and stay true to the standards that matter."
FAQ
Yes. Each asset’s market triggers its own rules, from UK advertising standards to the cultural requirements that differ region to region: no swimwear in a Middle East campaign, no shoes indoors for a property in Japan, different pricing-display rules in the UK than the US. A campaign cleared for one market is checked against the right rules for the next.
Yes. Teams, franchisees, and partners each work in their own space with their own permissions, submitting content and getting first-pass feedback before it ever reaches your reviewers. They see their own work, not your internal notes.
Yes. Blee can distinguish partner-led content from brand-led content and apply the right standard to each, so a co-marketing piece is held to the rules that fit who’s leading it.
Yes. Voiceovers are transcribed and flagged by timestamp, and images are checked for things like unlicensed music, imagery, and talent-release issues alongside the copy.
A general-purpose model catches obvious errors, but it doesn’t know your brand’s rules, hold each market to the right standard, or explain why it flagged something. Blee is tuned to your guidelines and your risk tolerance, and it gets more accurate as your team uses it.
