One platform for every product, market, and rule.
A term life landing page in Texas, an annuity email in the UK, an agent flyer in Ontario. Each has its own requirements—applied before review starts and after content is live.
Every product brings its own rulebook.
One word makes
the difference.
Protected income. Guaranteed for life. Every product line draws the line differently.
Which disclosure?
It depends.
Product, market, audience, policy form, and the carrier that issues it. Hundreds of approved texts, each triggered by a different combination. Miss one and you’re exposed.
The marketing you never see still
carries your name.
Agents, producers, affiliates, brokers. Their ads carry your brand and your risk, and most never pass through review.
Meaningful oversight, across every product and market.
Blee is an AI marketing compliance platform built for insurance. It reviews every asset first, against the rules and policies for the asset’s product, market, and audience. Your team decides.
Learns where you
draw the line.
The guarantee language, the disclosures, the claims each product allows. Starts from your rules and sharpens with every call your team makes.
Every trigger, checked. Every disclosure, matched.
A first pass on every asset, matched to your disclosure library, down to the exact words.
Monitor what your
reviewer never saw.
Watches your channels and your distributors’, agent pages and affiliate ads, and flags what drifts until it’s fixed.
Works where you work
Your rules, your markets, ready from day one.
Blee ships with rule sets and policy frameworks for your lines. Your own guidelines and disclosure library layer on top.
For US carriers
NAIC model rules, plus all 50 states’ advertising requirements, from handbooks to filing rules.
For life, annuities & retirement
Guarantee language, hypothetical disclosures, suitability, byline and expertise rules, per product.
For P&C lines
Your underwriting guidelines, brand standards, and market conduct rules, applied as written.
For the UK & Canada
FCA financial promotions and Consumer Duty rules, and provincial requirements, per market.
For Australia & New Zealand
ASIC advertising guidance, triggered by the asset’s market.
For agents, producers, affiliates, brokers, and distribution partners
Each carrier’s own disclosures and product rules, not another’s.
Don’t see your regulation or market here?
Just ask. It's either already covered, or we'll build it.
Built for industry leaders
Manage your marketing content like the world's most trusted brands.
"We're partnering with Blee to integrate their AI platform into our workflow, which will empower our teams to move faster and more efficiently, without compromising on the trust and transparency our customers expect."
“Trust is at the core of Greenlight, and Blee helps us scale that trust responsibly in our marketing. Clear processes and guardrails allow our teams to deliver consistent, accurate, and useful messages to the families we serve.”
"I find myself taking a second look at things that might have previously gone unflagged, thanks to Blee's comprehensive and meticulous approach. It’s like having an extra set of eyes that are always on the lookout, making the compliance process smoother and more efficient."
FAQ
Yes. Partners work in their own space, with their own permissions, and each submission routes to the right reviewer automatically. They see their content and your feedback, never your internal comments.
Yes. Each asset’s market triggers its own rule set, whether that’s a state’s advertising handbook, the FCA’s financial promotions rules, or a province’s requirements.
Yes. Voiceovers are transcribed and timestamped, and on-screen text, logos, and imagery are analyzed alongside, in review and in monitoring.
A self-built checker reads text against a prompt. Blee ships with the rule sets for your products and markets, learns your risk posture from your reviewers’ decisions, and reaches 85–95% accuracy, where a general model doesn’t.
