From Bottleneck to Infrastructure: How Legal Teams Can Build a Marketing Review Function That Scales

A practitioner panel featuring Mastercard, Ferring Pharmaceuticals, and Ari Kaplan, on the structural challenges legal ops teams face as content volume grows—and how AI is changing what's possible.

Most legal teams didn't design their marketing review process for the world they're operating in now. They built it for a handful of campaigns a year, reviewed manually, through a single channel. Then AI tools, influencer programs, and always-on content calendars arrived—and the process quietly stopped working.

This panel brings together legal operations practitioners and General Counsels who are navigating exactly this—not teams who have solved it, but leaders who are honest about what's breaking and clear-eyed about where AI helps and where it doesn't. 

Attendees will leave with:

• An honest assessment of where manual review processes break under volume—and how to spot your own pressure points before they become incidents
• A clearer picture of the shadow content problem and what realistic AI-assisted visibility looks like
• A practical framework for evaluating AI tooling — what good looks like, and what questions to ask before you buy